We create tightly focused, turn – key sales programs that break through the noise and attract the interest of decision-makers who are struggling with the problem your solution solves. Our ROI rocks.

Why We Succeed

>  Our market researchers use proprietary methods to develop a targeted list from scratch.
>  We program an event with a known expert on an important topic in an upscale location.
>  By combining direct marketing with telesales, we get noticed.
>  Our professional tele-sales staff knows how to communicate with executives.
>  Our sales scripts lead prospects to:
    •  register for an event or
    •  schedule a phone call or appointment, or
    •  receive more information.
>  Our multiple outcome approach really boosts response.

We deliver qualified leads — job title verified and relevant, interested in the problem, wants to hear your message — and not just event attendees.

Current Examples:

Marquee Event — Enterprise Software

We created a marquee event, micro-targeted attendees, got great impressions with high quality touchpoints, set meetings with 71 prospects, and built an opt-in list of 121 more prospects in two metro areas. We unearthed valuable tactical intelligence that allows our client to call into long-time top prospects after a change in management.

“Xand Marketing ran a well-targeted campaign that hugely exceeded our expectations. And they got us talking to people outside of IT.”
    — Greg Williams, Regional Vice President, Integrators of New Systems
       

CIO Cruise — Enterprise Hardware

We organized participation in a CIO matchmaking cruise for our client, which produced 73 meetings in three days for the three attendees. They qualified 28 with immediate needs and our client projected an immediate funnel of $2-3M in revenue.

“I was extremely pleased with the event; we all felt that it was without a doubt the best marketing/sales forum that we’ve ever attended.”
    — Mark Darlington, Principal, Trilogy Solutions
          

SC08 Conference — Super Computing 2008, Austin

We achieved record results for SICORP each year since SC04 and they asked us to work our magic again at SC08. Besides creating a qualification process for business prospects and initiating a program targeting academic researchers, we’ve helped them develop co-op marketing opportunities with IBM, Sun, and many others.

“I want to let you know how pleased SICORP is with Xand Marketing’s execution. I look forward to a long-term working relationship.”
    — Kevin J. Bovee, President, SICORP, Inc.
         

Market Strategy — Systems Integrator

We helped M&A figure out how to position and market themselves by helping pinpoint their most profitable target markets and comparing their messaging to that of their competitors. We created collateral and drove so many leads to their most ailing department that they had to quadruple the sales force to handle them all.

“Xand did a tremendous job coordinating messaging and marketing activities across M&A’s multiple departments and achieved the results I needed to prove the need for additional sales staff. I hold their work in the highest regard.”
    — Pat Taylor, VP Marketing, M&A Technology