Lara co-founded Linux Magazinein 1999 and her introduction to high tech came from representing the magazine at 25 Linux trade shows over three years. Supercomputing quickly became her favorite show, and she launched Xand Marketing in 2005 to capitalize on the many relationships she had built in HPC and the Open Source community.
Lara also owns Optimum Design & Consulting, a graphic design firm that she founded in 1992 and which has given her a career’s worth of branding experience, and is a founding partner of Silaroca Partners, which helps European companies go to market in the US and vice versa. Co-founding Xand McMahon was the culmination of her many different experiences in branding, marketing, and high tech.
Lara has extensive experience on non-profit boards, serving on the NYC Chapter board of the National Association of Women Business Owners for a decade (including two years as chapter President) and the New York Chapter board of the Graphic Artists Guild for seven years (including four as chapter President). Lara has been on the National board of the Guild since 1998 and is currently National President. She holds a Bachelor of Science in Graphic Communications, Technology, and Management from New York University.
Christine Taylor: Social Media
Chris has worked in marketing for many Fortune 500 firms in oil & gas, distribution, and healthcare. She has held numerous responsibilities, from marketing analysis to assisting in sales, and has since become a social media specialist. Chris currently volunteers for Littleton Western Welcome Week, a local nonprofit that supports organizations and promotes community spirit. She holds a Bachelor of Science in Marketing from Metropolitan State College in Denver.
Michael Asirvadem: Trade Shows and Events
Michael’s background spans media, communications, advertising, PR, and events in Asia, the Middle East, and the US. He is happiest when he is creating unique and memorable experiences for clients and product launches. In his spare time Michael volunteers with children and animals, most notably in the herpetology department of the Bronx Zoo. Michael holds a certificate of event management from the Asian Body of Event Management in Sri Lanka.
Rebecca Blake: Graphic Design
Rebecca has worked as a Design Director for 25 years, overseeing both print and web design. She has been active on the boards of the Graphic Artists Guild for almost that long, and serves as Treasurer for ico-D, the International Council of Design. Rebecca is a graduate of Mount Holyoke College in Massachusetts and the School of Visual Arts in New York City.
Raymond Mongroo: Webmaster
Raymond has been involved in technology in one form or another for the last 15 years. He is an expert in WordPress-based websites, and assists with all technical aspects of digital marketing campaigns. Raymond is a graduate of St. Stephen’s College in Trinidad, and Katharine Gibbs School in New York City.
Andy Young: Administrative Assistant
Andy has been with Xand for a decade, providing critical backbone support in logistics, market research, telemarketing, and trade show and event hostessing. She makes the wheels turn behind the scenes. Andy is a 20-year veteran of the entertainment industry and an accomplished actor and model, and holds a BA in Spanish Arts and Literature from the Instituto Internacional de Madrid.
Robert T. Wilcox (Tim): Founder Emeritus
Tim is a well-known industry expert in the High Performance Computing and Linux Operating Systems environments who consults on technologies futures, evaluates new technologies prior to commercial release, and assists in design of specialty systems for a broad range of business and governmental clients. He co-founded Xand Marketing with Lara in 2004 and provides valuable ongoing insight into industry dynamics.