Who is Xand Marketing?
Xand Marketing is a marketing agency entrenched in the HPC and Enterprise Technical Computing space with over 15 years of experience in Linux/Open Source, Compute, Storage, Cloud, Big Data, and Services. We work with you to develop and implement go-to-market strategy, and can take the most technical messaging and turn it into business value messaging. We are known for our extensive industry contacts and our ability to connect our clients to potential marketing and technical partners. Our principals bring a combination of corporate and startup experience, thus blending the full spectrum of understanding: Where you are, where you want to go, and most importantly, how to get there!
Lara co-founded Linux Magazine in 1999 and her introduction to high tech came from representing the magazine at 25 Linux trade shows over three years. Supercomputing quickly became her favorite show, and she launched Xand Marketing in 2005 to capitalize on the many relationships she built in HPC and the Open Source community. Lara also owns a graphic design firm that she founded in 1992 and is a partner in a Dutch-based BV focused on helping European companies go to market in the US, and vice versa. She has extensive experience on non-profit boards, serving on the NYC Chapter board of the National Association of Women Business Owners for a decade (including two years as chapter President) and the New York Chapter board of the Graphic Artists Guild for seven years (including four as chapter President). Lara has been on the National board of the Guild since 1998 and is currently National Vice President. She holds a Bachelor of Science in Graphic Communications, Technology, and Management from New York University.
Kim has worked in HPC and technology since 1999 with SGI, Cray, ADIC, LSI/NetApp, and Brocade. She has held a range of roles, including leading and executing the go-to-market strategy for business units, managing partner relationships and co-marketing, product management, and sales. In these roles Kim has traveled all over the world, working with different types of customers and in multiple technologies, such as compute, storage, networking, infrastructure, software, and services. This worldwide exposure has given her the experience to market US products outside of the country and to help foreign companies launch and market their products in the US. Kim volunteers for Women in HPC and various foundations in the Colorado area to assist with their marketing activities and is the Chairperson for the Virtual Chapter of the National Association of Women Business Owners. Kim is a graduate of the University of Northern Colorado with a Bachelor of Science in Accounting / Business Administration.
We Speak Geek!
Xand Marketing specializes in high-performance and technical computing. We are proud to say that we can talk to any technical person on even the most complex issue, find the business value in what they are doing, and communicate that to their customers. We help you understand your unique and differentiated value, which translates into engaging prospects and driving revenue.
What’s an Xand?
XAND is a geeky oxymoron that results from applying common-sense logic to the logic term XOR. An XOR is an exclusive OR, a logical operation that outputs true only when both inputs differ (one is true, the other is false). There is no such thing as an XAND, or inclusive AND, but wouldn’t it be cool if there was? XAND in logical terms is always true because there is no exclusivity in an AND statement.
If you’re a techie or a math nerd, then you get the joke without having to read the explanation. If you’re not, then you’re probably scratching your head even after reading it, but hey, don’t all the cool names start with an X or a Z?
So the takeaway is that Xand is always inclusive and always true. And our clients serve the techies who get the joke.